Capital RC&D: Marketing Plan Key To Successful Farm Business Webinar Sept. 12

The Capital Resource Conservation and Development Council will host a webinar September 12 on Marketing and Branding For Small Farm Businesses from 7:30 to 8:30 p.m.

Participants will engage with Laura Gifford, founder of The Laramie Group, who will lead this session and draw from experiences consulting with small business owners to share the importance and basics of a marketing plan, identifying your brand, and tips for staying on track.

Gifford has over 12 years of experience in developing plans & materials for small businesses and aims to empower business owners to feel in control of their marketing efforts.

She collaborates with the Small Business Development Center at Shippensburg University to host workshops and to serve as consultant for small businesses needing planning, marketing or development assistance. Farmers and small businesses using food products can tap into the resources of SBDC’s throughout the state.

As with in-person workshops, webinar participants may complete marketing handouts during the webinar and ask questions in real-time to help begin their plan development.

Follow-up materials will also be provided for use after the webinar. All tactics and worksheets provided have your limited timeline and budget in mind.

For those unable to participate in the live event, a recording will be available on the Capital RC&D website.

The webinar is free but pre-registration is required by September 9.

For more information or to register, visit the Marketing and Branding For Small Farm Businesses webpage or contact Cheryl Burns at Capital RC&D at 717-241-4361 or send email to: cburns@capitalrcd.org.

Visit the Capital Resource Conservation and Development Council website for additional upcoming workshops and field days.

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